cybexCybex, our Flagship brand is the leading fitness manufacturer of premium exercise equipment designed to improve physical well being, function and performance. Based on a sports medicine and rehabilitation heritage, Cybex leverages its expertise in exercise science to provide innovative and technologically differentiated products and programs.


For over 30 years, Keiser has been changing the way people of diverse ages and abilities exercise, while helping to improve their performance and quality of life. Since its inception, Keiser has always been at the cutting edge of the industry, and remains there today with a full range of products for the young, and the young-at-heart. From elite testing equipment to strength and stretching machines, Keiser has it all.

Life Fitness

Life Fitness began over 40 years ago with an idea, and a vision – Create a different kind of fitness equipment. Something that will engage and inspire exercisers to do more, to push themselves further.

Out of this vision was born the world’s first electronic piece of fitness equipment, the LifeCycle Exercise Bike. Throughout their history, Life Fitness’ dedication to constantly develop better, more effective fitness equipment is rivaled only by their desire to be a partner to help their customers who choose to become fit, or to provide a healthy lifestyle to others.


Schwinn is an American icon, and a leading brand of bicycles, recreation products, and home and commercial fitness equipment. The brand is on the forefront of advances in fitness technology, and has been an indispensable player in revolutionizing bicycling and fitness around the world.

Star Trac

Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products and programs to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment.


conceptConcept2 began in 1976 with the development of composite racing oars. Concept2 oars have since gone on to become the oar of choice among the world’s rowers, and innovations continue right to the present-day. The Concept2 Indoor Rower, which swiftly became the best-selling rowing machine in the world. Now several models later, it’s used every day by Olympic athletes, cardiac rehab patients, individuals at home and every calibre of rower in-between.


All Jordan brand products are made to Jordan’s own design and specifications after thorough product development and market research. This makes most of Jordan’s functional fitness equipment unique to Jordan.


For more than 40 years, Nautilus has set the standard for excellence in exercise technology. Arthur Jones, the original inventor of Nautilus equipment, was the first person to combine the biology and physics of human movement into an effective exercise machine.


Webracing is the future of exercise. They enable your equipment to link up and race with friends whatever the weather, whatever the location via their virtual reality fitness software. Whether it be multi-bike racing or individual competitors against each other on bikes, rowers or cross trainers, Webracing has the technology to help motivate you.